2026 / 05 / 22

ZOREYA May Highlights: CBE Shanghai, Team Building & Upcoming Cross-border Expo

This May has brought real energy and clear progress to ZOREYA. As a professional beauty tool maker with more than 20 years of industry experience, the company focused its work on three main areas: brand activity, market expansion, and team cohesion. From the busy floors of the China Beauty Expo (CBE) in Shanghai to the upcoming cross-border trade fair, ZOREYA kept showing its steady focus on quality in the mid-to-high-end beauty tool field.

Innovative, eco-friendly brushes combine patented design, luxury, and versatile performance

I. Global Networking at CBE Shanghai: Showcasing Innovation

Joining the China Beauty Expo (CBE) in Shanghai remains central to the yearly plan for reaching beauty buyers worldwide. The event ranks among Asia’s key trade shows, so it gave a strong platform to present fresh R&D results and meet both existing partners and new contacts.

Exhibition showcased patented, eco-friendly products combining style, quality, and innovation

1. Product Excellence and Diverse Collections

At the show, the team featured several core lines that reflect the idea of high style, strong quality, and clear difference. Attendees paid close attention to these groups:

Patented Design Series:Items that highlight technical strength through more than 150 patents in both looks and function.
Eco-Friendly Water-Based Coating Series:Products that support sustainable choices with FSC-certified handles and paints free of solvents.
Modern Luxe and Essential Brush Collections:Tools made to fit the needs of both working makeup artists and everyday users.
Advanced Synthetic Fiber Series:Brushes that use animal-free, skin-like fibers known for good powder pickup and a gentle feel.

Beauty expo showcases innovative, eco-friendly brushes, connecting global trends and partners

2. Industry Trends and Global Connections

Being at CBE goes beyond showing products. It creates space for real talks. Meetings with global names such as Sephora, Walmart, and Miniso brought useful views on market shifts, including growing interest in clean beauty tools and designs that serve more than one purpose. This input helps the R&D team, which brings out 5 to 10 new products every month, so partners always see fresh ideas.

Global beauty expo inspires R&D, driving innovative, multifunctional product designs

II. Future Outlook: Preparations for the Cross-border Expo

As May ends, attention turns to the coming cross-border industry exhibition. The event supports the ongoing effort to strengthen international reach in Europe, North America, and Southeast Asia.

1. Deepening International Layout

Z’OREYA already works in more than 100 countries and regions. The upcoming show will help the company do several things. It will promote cross-border e-commerce solutions suited to platforms like Amazon and select retailers. It will also present flexible OEM/ODM customization choices, such as low MOQ orders for newer brands. In addition, it will underline compliance with standards that include ISO 9001, BSCI, FSC, and REACH.

2. Expectations for New Partnerships

New distributors and brand owners who value quality and fresh ideas are welcome. Whether through the Cangzhou Handcrafted Series or efficient automated lines,ZOREYA stands ready to supply complete beauty tool solutions that help partners succeed in their markets.

Global beauty solutions offer compliant, customizable tools and cross-border partnerships

Conclusion: Connecting the World through Quality

Z’OREYA holds to its aim of becoming a top global name in makeup brush production. Through steady product innovation, precision manufacturing, and professional service, the company keeps building links with beauty markets worldwide. The work done this May forms one more step toward a future marked by quality and cooperation.

Ready to elevate your beauty brand?ZOREYA offers professional one-stop solutions for makeup brush customization, from design and mold development to mass production.

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